I am on Russell and Bromleys email list.
They sent an email stating if, for any reason, I didn't want Mothers Day related emails I could opt out.
I thought that was lovely. It made me think.
It must be really hard for those who would have loved to be mothers, but for whatever reason their wish wasn't fulfilled or sadly they are bereaved mothers, to be constantly bombarded by Mothers Day 'stuff' at this time of year.
Very thoughtful of Russell and Bromley 
I wish they'd open a shop in Dublin, despite being out of my price range 