Article about johnnie Boden

[Pruni]

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is he sassy?

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well i read the first bit nd then started to omplode with boredom as i have nevr seen a catalogue or bought anything

"It's a tale of contemporary middle-class parenthood, like Medised and oven chips and sticking on a DVD when you want to read the paper."

mmmmm medised and dvds... maybe i'm a Bodenista at heart.

He looks like that twerp that did Princess Di.

I thought the headline said How an Old Estonian Came to Dress Middle England. There I was, thinking how interesting, he's Estonian, and then I realised what it really said.
I do enjoy the Boden catalogue - I love learning that Luciana's favourite word is yo-yo and that Anton can't resist pudding - but my absolute favourite thing about it is the obviousness of the Johnnie "brand" thing coming bellowing out of every page, throwing bread rolls at you.

nooooooo

johnnie boden will always be boris johnson in my minds eye

Its slightly taken the shine off Boden for me. I read this yesterday and thought he sounded like total prat .