oh i was thinking about this as i went in to tk maxx inspired by another thread and there were no 'seven for all mankind' jeans but lots of 'sevens'. They were about 25 quid.
I then went to our trendy designer shop that sells 7 for all mankind jeans at 169 quid and they were completely different - no relation at all.
so they are not the same - i think 'seven' is trying to pick up customers who think they are 7 for all mankind.
none of them suited my ample bum though sadly!!