Why has it taken me so long to find this shop?!

[brunetteandbaby]

On my quest for brands similar to Whistles, Reiss, Boden, Joules etc but without having to remortgage - I think I may have found the holy grail 
Joanie! www.joanieclothing.com
...Quality is amazing (literally the SOFTEST sweater I've ever felt) and everything I ordered seems to be about £30ish!

Has anyone else found any secret(ish) brands they would be happy to share?!



If anyone wants me - I'll be shopping (at Joanie) 

I love Joanie! I was a bridesmaid last week and had my dress from there. Such good quality for the price and has room for my ample chest

I now have a wish list of stuff I want for when payday comes around...

Is this an advert? And the clothes are nothing like whistles etc?

Ugh no! Just not my thing at all!

No, nothing like whistles

Lurky best name ever!
And I thought I was on to something!

I quite like that it's still an undiscovered brand, I get so many compliments when I wear my Joanie items!!! Sometimes I don't want to say where pieces are from so that not everyone is in my clothes!!!

Xxx

Not an ad - was hoping to find some more little niche brands

Just had a look. Pretty awful to be honest.

Then why post?
What's the point in saying something shitty about someone else's choice rather than just scrolling past? People post links to clothes shops I don't like but I don't tell them it looks awful

Nothing like Reis, Joules etc, it looks way cheaper. Having said that, who cares, as long as you've found something you like.

Some pretty dresses on there,I like the fact they are a little bit different from the high street.

I felt the same when I discovered The Pretty Dress Company about five years ago although they're quite well known now.

The Joanie dresses look interesting - I like the tea dresses. Are they decent quality for £35?

Oh I will have to look at The Pretty Dress company 👌🏽 thanks for that!
Haha some people are so rude - find it quite amusing really

I've found the quality fab, and washed lovely every time xx