The lip kits themselves were about £23, the shipping is around £12, although I had a code for free shipping if I spent over a certain amount.
You pay a % of the value in customs tax.
So no they definitely aren't cheep.
BUT the quality of the make up is very good, i was surprisingly impressed with it, a little bit goes a long way and it's very long wearing.
I'm a big makeup fan and I was dubious about them but in the end was really impressed with them, imo you are paying for the name but the products are worth the price tag.
Also DNs reaction when she opened them was more than worth it.