The Gap website offers the facility for customers to upload photos of themselves wearing clothes they have bought at Gap and share them on Twitter. Great idea on one hand, to see how certain items can be styled in different ways, and how they look on people who aren't blessed with model proportions.
But... They haven't restricted this facility to shirts, jeans, coats etc - they are also encouraging people to upload photos of themselves in their underwear... I guess this is more of an AIBU than a S&B issue, but it seems a terrible idea to me to do this!