ME+EM win prize for "crass e-mail of the decade"

[AuldAlliance]

(I realise this isn't pure S&B...)

I've just received an e-mail from ME+EM.

I live in France, and it is entitled:
17 million British people voted to give you 15% off ME+EM

It goes on to say,

*THE BEST OF BRITISH+ FREE INTERNATIONAL SHIPPING

Thanks to half of the UK population it is now more affordable than ever for you to shop at ME+EM. And if the favourable currency exchange wasn't enough, we are giving you complimentary international shipping on all orders over £150*
I'm probably having a SOH failure, but given the context, using the aftermath of the Shixit referendum as a shallow marketing ploy made me really furious. (And caused my bold type to fail...)

Oh that's not cool.

What the actual fuck? Thats really tasteless and I don't even live in the UK.

That really is crass

I think it's funny.

It doesn't feel very funny, but little does right now, TBH, from the perspective of a Scot living in France.

ME+EM have sent a long apology, explaining that they were for Remain, but were trying to drum up US trade as they are suffering a big sales slump...

It's not funny that the idiots voted out. It is a bit funny that the leave lot kept on about how it would be good for business and the only positive impact so far is that the drop in the value of the pound caused by their vote has made our exports more attractive.

I'm sorry you're feeling vulnerable. It's created so much uncertainty for people.

Insensitive ! But firms seem to be going towards trying to distinguish themselves, failing miserably and making themselves look like twats.

I'll not be shopping with them

Is there a code?

The code for free shipping is FREESHIP.