Because i'm sick and tired of being swept away with beautiful images from the likes of zara/mango and when they arrive it's quite obvious I'm not their target customer. Im 5 foot 5, size 12/14/16 depending on shop.
I recieved a mango dress yesterday and I swear the cut out bit for the boobs was up by my neck, they definitely design for the 6 foot tall size 8 models out there.
Id love to be able to walk into a shop and have a wide range of clothes looking at me to choose from, as it happens I usually walk into oasis see something I love and buy it, then a few weeks after wearing it Ill see a picture of myself and wonder what I was thinking buying it at the time!
So where are all these shops that design for the shorter, large of bust and bum ladies out there? 