I've tried a few eye creams/serums/ roll one and stuff but not been very consistent, and don't really know where to start! I'm prepared to shell out on something expensive if people have found it effective, but equally if there's a cheapy product that does a good job that would be great too!
I'm ok at covering them with a mixture of boing and touche eclat, but would like something that actually reduces them if such a thing exists.