Bumble and Bumble Air Dry cream. Any good?

[treaclesoda]

I noticed this the other day, a styling product aimed at those letting their hair dry naturally.

Now, obviously it could just be a huge gimmick but it intrigued me. I love leaving my hair to air dry, it is thick and naturally wavy, but it's Russian roulette of the hair variety. Sometimes it falls into lovely natural waves, sometimes I look like I've just escaped from being held hostage for two years, with no access to a comb.

Has anyone tried this? Any good?

I let my hair air dry and I've been using the Loreal Elvive Extraordinary Oil for the past few years, and it does make it a bit more predictable. My air tends to keep expanding width ways as it dries otherwise.
I would imagine it's probably a similar sort of product?