Jo Loves is soooo much better then the Jo Malone range. I used to be a diehard fan but the quality is just not the same since the company got sold off. I still adore Blackberry & Bay, mind you, but the last two I've bought (Earl Grey & Cucumber and Sea salt & Sage) barely last ten minutes and I'm not convinced I actually like the smell. I also bought one of the limited edition ones last year (Gingerbread Biscuit) and it honestly smelled like Pledge furniture polish.
The Jo Loves range is divine, though. I've had a couple of samples and they are beautiful, and pretty long-lasting.