So why does "Plantur Caffeine Shampoo fly off the shelves"

[Bewooohooove]

Especially for those of us over 40?

No idea but would love to know!

I have been using it for a month and I like it. I don't wash my hair every day though so not sure the caffeine claim will work. most likely it is just a gimmick

What is it supposed to do solde, make the hair grow faster?

I think it's suppose to pomote hair growth/thickness. But clearly the science isn't strong enough for them to dare say it.

Though I did read somewhere that caffeine was good a sorting out cellulite (as long as you applied it rather than drank it) so perhaps it's good at fixing the female beauty problem that no-one dares talk about... head cellulite!

Something else for me to worry about

I think it is supposed to stop it from falling and grow strong. You have to wash and leave the shampoo on for a minute or two, which I find a pain.