where to shop for Prom dresses in Central London or South of the River

[antimatter]

yes, this time of the year again :)

I would like my dd to try a dress like this one

Any suggestions welcome.
Do major stores have locations where there's better choice of them?

Why not take a day trip down to Brighton? That's where Dig for Victory are based!

Sorry should have said, Coast often have prom type dresses too. Good luck!

Thanks!

This one is lovely, quite expensive though.

www.coast-stores.com/amalia-dress/short-dresses/coast/fcp-product/2224856689

Ooh yes! I see what you mean! Honestly though, I think you would save yourself a bundle by going down to Dig for Victory (or ordering online). If you can manage the time, Brighton is only 50 mins from Victoria or L Bridge (less if you can get on at Clapham Junction). It would be a fun mum/daughter day out too - the North Laines are full of independent shops which are great to potter about in.

I will take her ther, good day out, we'll drive :)

Have fun! I have been thinking of getting a tea dress from there myself for summer