Tamara Mellon and Jimmy Choo

[MrsCampbellBlack]

So, I haven't read her recent book but did read her interview in the telegraph.

Not altogether surprised to read that the leather quality went down dramatically once she effectively lost financial control. Seems to be the way with too many of the high end brands that prices go up but quality goes down.

So, as I'm not a Choo owner - I wondered if any of you who do wear them had noticed the difference in quality?

i own a few pairs(two heels and one boots) its not just the quality of leather,which is so thin and flimsy the inside was peeling off after a few wears.,the sole of the shoe is soo thin and heels feel like they are about to break if i walk in them for a while. but surprisingly the biker boots are one of the best boots i own,very comfortable,and very good quality,and these boots are newer than my heels,which are a about 5 years old,so i think it happened way before she stepped down.
i read some parts of her biography,and although i admire what she did,i think it has to do more with the fact that once you reach a very high status,you can get away with bad quality if you still design beautiful shoes. which is the fact with many brands both on high streets and high end.

Once it became a mass marketed brand the quality took a nose dive.

Tamara isn't in the top 100 Uk rich list for nothing! She was very clever and built the brand up by targeting celebrities and selling the shoes at a vastly inflated piece whilst reducing the quality of materials.

Having said that, the designs were appealing and celebrity lead and the company has been very successful.

Now it is owned by labelux and the creative director is Sandra choi who is the original Jimmy choo's wife's daughter or niece.

The exceptional marketing of the brand as being the choice of shoe for the rich and famous has lead to the label being highly regarded yet many of the celebrities who wear the footwear have been gifted the footwear in order to promote the brand!

The brand is huge in China and set to expand as China is very keen to take on these high end designer brands as they continue to increase the demand for consumerables.

Unfortunately like many highly desired items, they reach a peak and then in order to satisfy mass demand the quality drops as they cannot sustain manufacturing them at the same standard when the demand is on a much higher scale.

I have a beautiful pair of boots that are years old that are in very good condition but when I went to update them earlier this year and buy a newer version the quality was visibly reduced and I did not buy.