I often use shopstyle, or google to search for clothing, for example I've been looking for a present for my sis who loves tigers. I thought I'd get her a top with a tiger on it so what do I find:
Mango-learn what a tiger is
Not what I was after, but if I was searching for leopard print, I'd never have found it!
Surely nowadays, everyone knows how important SEO is? It's not just things like this either, but things wrongly labelled silk when it's viscose, or a shell top called a tunic. Does this irritate anyone else?