I recently bought the Urban Decay Naked 2 eyeshadow pallette and I am completely in love with it! There are a great variety of shades mostly browns, neutrals and grays, no crazy colours, and they can all be used for night and day wear.
I sound like a saleswoman but I always struggle with eyeshadow colours and this is just perfect! I have even found some tutorials on Pinterest on how to achieve particular looks.
You can buy a primer to go with it but I didn't bother and they stay on all day and don't crease. I love it when I find a beauty product that actually works!!