Inspired by an old thread on here I finally got round to having myself measured at an independent shop. I was wearing a 38A (thanks to M&S) but should in fact be a 34E
! I bought a couple of bras at the lovely boutique place as they were in the sale but their stuff is out of my price range normally.
Went to M&S again (force of habit) and it was clear that their version of a 34E in no way matched the sizing of my lovely new bras. Where is best to go to get a properly sized bra or do I just need to keep being measured in every shop? Last time I went to John Lewis they said 36B, though they did it by eye.