A few things, NL
MIL is 6 foot 1. She really struggles for coats. She wants a basic black coat covering her bum that is warm and practical (casual). Rather like the quilted down coat which is priced at £175. That is way too much for a coat and she would like a basic version of this. I would too. There is too much stuff like this with premium prices and not enough proper basics. MIL will elect to go without or wear a knackered old coat rather than have to pay £175. So will I.
I could not believe my eyes when I saw the new dressing gown (star print superfluffy) had to be HANDWASHED! That is unacceptable, not to mention the price tag at £55 is too much for a dressing gown.
Agree also that there are a lot of "basic" items with huge price tags. I am perfectly happy to see premium items but think that there should be affordable items as well. There were some jersey v neck basic plain t shirt tops in the summer stuff and they were £20 each. A "normal" height person can buy these at £8 for two in a place like M&S. It works out that getting these tops from LTS is five times more expensive than M&S which is a shocking premium to pay for being tall! Personally, I bought them in the sale when they were knocked down to £7 so at least I'll have something to wear next summer! I am actually wearing one of them today under a jacket.
I consider myself to be relatively well off but I cannot afford the prices. I think that LTS caters for tall rich people! I would think that the majority of customers, like me, are buying a very small number of basic items due to the price tags.
I don't buy Boden stuff but the prices of a lot of their tops are similar to LTS. Boden is a premium brand but LTS should be a more mid range brand IMO. Even at boden currently, you can buy a scoop neck long sleeved (essential) tee for only £15.