Help me with diamond rings- anyone used 77 Diamonds?

[MissBoPeep]

I'm looking for a simple 2-3mm wedding/eternity ring, channel set. Prices vary hugely. I am tempted to buy at my local up-market family jewellers which has a good reputation and service, and been around for about 300 years ( truthfully!) but have seen similar rings on the web for much less.

There's nothing I like on Cool Diamonds or Blue Nile (?) but have seen something on a company called 77 Diamonds which have an office nr Oxford St, London- by appt only. I'm just a bit at buying from places like that - though they have had reasonable amount of press coverage inc. a visit by the BBC for a programme.

Has anyone had any good experiences with online jewellery and if so- who?

One final point- would you go for platinum or white gold? I feel like white gold is " softer" in colour and am edging towards that.

Love the company name Virgil

thank you- will look.

I used (well, I emailed DH a few "options" then he chose and ordered!) 365 diamonds for my engagement ring too, 3.5 years later I'm still really pleased with it :)

Did say I'd update - ring from PurelyDiamonds arrive today and it's lurrrrvly! Planning to take it to a local independent to get a second opinion/valuation as I haven't used them before but it certainly looks good and the main stone is GIA certified.

(according to the certificate my SI1 that I ordered has turned in to a VS1 - but I am not going to complain about that little upgrade!)

where might I get such a device mrscumberbatch? I too could do with one of those for cold days

bumping this for mrscumberbatch's magic ring saver