White Company or Isabella Oliver basic jersey top?

[frumperina]

How do they compare? I like the 'Perfect extra long T' from IO but have read on here that their customer service is not great so have been looking at White Company too. Is either brand worth the extra money or should I just stick to H&M?

Don't know about IO stuff, but my White Company Sales divert has arrived and I'm very happy with it:)

Divert! Stupid iPhone! Meant to say delivery.

white company lasts incredibly well IMO. Have a few IO maternity bits but not tried anything from the new range as yet.

the IO is nice but it has to be an underlayer for me as it completely clings to every bump and lump, come to think of it is has bobbled a bit too.

I have found IO to bobble really badly.

I have some White Co jersey tops and they last for years.

I bought some H&M ones and they seem to last only about one year before the mysterious holes appear at the front.
Whether it's seatbelts/granite worktops/poor quality jersey they don't wear as well (nice colours though at H&M!)

Bought an IO long tee and had same experience as carrots - unflattering - and didn't like the feel of the fabric that much either. Their customer service also seems a but ditsy, as others have mentioned.

Like the feel and of WC stuff, but have yet to buy any.

'feel and look' !

White Company stuff is v v good quality. H&M stuff, ime, isn't.