Who the dickens is saltwater aimed at?

[talkingnonsense]

Had a saltwater catalogue this morning- never seen such an unflattering looking bunch of stuff! Are they aiming for the same audience as white stuff? Or Boden? It didn't look like top quality, but was pricey. At least the models looked marginally more cheerful than in the toast catalogue!

I've got it too. Frumpsville. Think it's aiming at white stuff people

I agree the catalogue is unappealing - especially this year - but the quality is actually really good. All the seams are without raw edges etc and it is much better quality than White Stuff or Boden. I tend to buy one or two things a year from them, although I often have to alter the sleeve length - you can see how long it is on the model and I don't have model-esq arms.