Can anyone tell me what age boden's stuff is aimed at?

[morelovetogive]

Questions in the title - looking to spruce up my wardrobe with a few classic pieces but don't want to end up looking twice my age!

50+ My mum loves their clothes and I have to say she always looks stylish.

They use 20 ish models but I think Boden clothes on a 20 - 40 year old can be a bit old before your time iyswim?

Making a generalisation here though, totally depends on the item but I am talking about the overall style/look of Boden.

I'd say 35 upwards. Definitely middle-class mum fashion.

I think its aimed at 30 - 60yr olds.

30yr old mums & 50+ ladies who don't want to shop at Artigiano.

I'm 43 and everything I've bought from them (admittedly not a huge amount) makes me look a) older b) frumpier. So beware!

I would say any age! Their clothes are wonderful! The models seem to be in their 30s-40s (though they look younger) so that is perhaps Boden's target market. But I think the clothes look great on anyone. Bit on the expensive side but if you pick the right pieces they will last you years. Some pieces probably look a bit fuddy duddy on younger women- but being a younger woman myself I personally LOVE their knitwear and accessories. :) May I ask what you do for a job morelovetogive If it is a people person job then Boden's bright clothes would put a smile on anyone's face! Go for it definitely.

I'm hoping to start teacher training soon. The bright colours appealed to me as i will hopefully be teaching primary age. I thought boden things looked smart enough yet still colourful. I'm only 28 though so perhaps need to look elsewhere!