Bought this a couple of days ago (Boots have 2 for 1 offer) based on recommendation on here but can't remember by who.
Anyway tis fab stuff. Sinks in quickly, doesn't stain clothing and really does the job. My boys are very fair skinned and hate having sun lotion applied (and can't say its my favourite task either). In addition, DS1 gets an eczema rash with almost every product on the market - even the sensitive types. This hasn't affected his skin at all :)
So YAY!! and thank you!