My DS loathes clothes shopping, refuses to consider jeans & has primark trousers that he lives in (sports trousers) & only 2 long sleeve tee-shirts & a hoody top that he really likes that look ok. Hates "weird" writing & patterns on clothes as well - which limits choice these days.
He puts on clothes that clash & doesn't mind being told to choose something else, but has not quite got the idea yet.
BTW, he's just turned 10. Am I in for a shock soon? Also, is there anything good in Asda or Tesco's at the moment as we have to travel to those.