I am a Mum to a 13 month old boy who has just started walking. I am about to go an get him fitted first pair of shoes today but am shocked to discover that i can expect to pay anywhere in region of £26-£40. How can these shoe shops justify charging that amount for first shoes, shoes that he is not going to be in for 5 minutes. I've bought shoes for myself cheaper then that. I know that once i know his size then i can get shoes from other places that are cheaper, but for his first shoes then they do obviously need to fit properly. What are your thoughts on the matter? do you think these shops are taking advantage of parents? or is there a real reason as to why they have to charge such extortionate prices?.