We’re teaming up with Boden and looking for 30 Mumsnetters to become Boden Insiders.
As an Insider, you’ll be part of something exciting on Mumsnet - sharing style tips, giving honest feedback, and showing how Boden fits into actual, busy lives.
If you love fashion, enjoy talking about it, and want to champion brands that genuinely work for you - this is your chance.
We’re recruiting:
Spring/Summer group: 15 users (6 womenswear-only testers + 9 womenswear + childrenswear testers)
Autumn/Winter group: 15 users (same split)
Here’s what’s involved:
👗 You’ll receive a generous Boden budget to select an outfit (or two!) that makes you feel amazing, whether it’s for school runs, work meetings, weekend adventures, or family fun. Those testing childrenswear will also receive an allowance for their child.
📝 You’ll share your experience and style tips in editorial features. Our content team will interview you to hear your thoughts and showcase your Boden picks in a truly authentic, community-led series.
💬 You’ll help lead conversations on our forums, inspiring others with honest, real-life insights about what you (and your children) love to wear. We’ll invite you to join a couple of ATCs (Ask the Community discussions) across the campaign. Topics might include how your style has evolved, what makes you feel confident, and more.
We’re celebrating women of all life stages, walks of life, and body types because confidence and great style are for everyone. Whether you’re refreshing your wardrobe, seeking clothes that work for your busy life, or simply love Boden’s signature style, this is your chance to shine.
You’ll get to try Boden’s latest collections and help shape the conversation around what real style looks and feels like.
👉 Want to be considered? Fill in this survey to tell us a bit about you!
💬 A quick note on privacy: We know anonymity is important on Mumsnet. While we’d love to feature photos of you wearing your outfits in our editorials, we understand this might not be right for everyone—especially when it comes to children. If you'd prefer, we’re happy to feature flat-lay photos instead. Don’t feel you have to miss out if you’d rather not be pictured!
We’d love to include a few key details to bring your story to life like your body size and a quick snapshot of your life stage (e.g. “I’m a single mum with a 6-year-old and I’m a size 14. I love colour and would describe my style as joyful dressing.”).