Hi,
I need some help figuring out the next steps.
I’m a mum of two and a software engineer, over the past year on the side. I built something for myself because I kept missing school emails, payment reminders, club dates, PE days all the usual chaos of school admin.
It’s a simple tool that pulls key dates from emails into your calendar and gives you a clear view of what’s coming up.
The product itself is working and I have a few paying users, and several mum and dad friends who have been on the journey with me using it for free, they have been instrumental in feedback as I developed it.
I’ve hit a completely different challenge getting it in front of other people, which I thought was going to be the easy part.
I’ve looked at Facebook groups, Reddit, etc, but most places (understandably) don’t allow self-promotion, and I don’t want to spam or annoy people.
Yesterday we had a community event and I had a little stall and only one parent came over for a chat. I had my laptop and flyers out. I’m introverted, this was me stepping out of my shoes.
I’ve considered getting someone to do the marketing/sales but honestly I don’t have the budget.
So I’m curious, especially from other parents or anyone who’s built an online service product,
how did you actually get your more users and grow.
I feel stuck
Thanks