Google, social media or something else?
I've used meta ads semi-regularly, but not Google yet. I've always assumed it was mega expensive but looking a bit further the lowest amount is about £45 a month, but is it worth doing if you're not putting loads of money into it?
What has the biggest ROI for you?
I make dog products, what used to be my niche product 10 years ago is now mainstream and sold by major brands so lots more competition, so now I'm playing on the customisability side of things which these main brands cannot do