Best lead generation tools for a small business

[Catladyagain]

Hi folks

I'm new to sales and just trying to work out the best bang for my buck in terms of sales tools for lead gen. Linkedin Premium Business + LUSHA (or similar) or Linkedin Sales Navigator etc etc? Other? I need to reach HR professionals in the UK and I want tools that can help me create my pipeline swiftly without spending the earth.

Thanks

I have Sales Navigator and it's great for building a pipeline. You can save searches and pipelines and also gives recommendations. Well worth it IMO.

LinkedIn is your best bet but there is a lot of competition. It also takes quite a bit of time. It’s often good to work with a LinkedIn professional/agency who specialises in your area as they can help build up your profile. After a year on LinkedIn I’m only just starting to generate business but it’s a lot of work and not cheap.