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MNHQ

Advertising - who would you be unhappy about

10 replies

JustineMumsnet · 17/05/2005 15:17

Hello, hello,
We wondered if you would mind giving us your two penneth on which companies are off limits as far as advertising is concerned. Ruling out obvious candidates like arms dealers and the BNP is there a concensus about anyone else? Would for example MacDonalds sponsoring the Food boards make people cross or would it be a case of why not let them spend some of their enormous mountain of profits keeping mumsnet afloat? Who's aloud and who isn't bascially... (thanks in advance .

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MNHQ

JustineMumsnet · 17/05/2005 15:18

Eek - that's allowed of course - really should preview .

MNHQ

JustineMumsnet · 17/05/2005 15:35

WWW it's come up in a discussion with an ad agency and we thought we ought to garner a sense of what people thought. Genuinely, we think you can argue it both ways, so we are just looking for a bit of direction.

MNHQ

JustineMumsnet · 17/05/2005 16:11

Yes that's a thought Hub2hee but the NCT list is pretty restrictive I think... seem to remember they have Avent on there because they sell baby bottles, despite the fact they make the leading selling breastpump.

MNHQ

JustineMumsnet · 18/05/2005 16:15

Thanks to all for the input - it's certainly honed our thoughts a bit.

We think that it does indeed make sense, as suggested by many, to have different criteria for different areas of the site from a PR/ impression to new visitors point of view - eg the home page is a bit more sensitive than, say, the talk pages.

Also we think the point about differentiating sponsorship from plain vanilla banner advertising slots, is a good one. In other words we might take banner advertising on the talk pages from an organisation you/we were less than impressed with but we wouldn't let them sponsor the boards/ newsletter or put an advert on the home page.

Re targeting smaller companies as opposed to big ones and looking at providing other services (the lateral thinking stuff)... we agree and we do in theory do all that stuff (it's in our media pack) but the truth is we don't/ or at least haven't in the past really aggressively targetted anyone for anything. Most of the advertising/ survey/ affiliate activity on the site has found us rather than vice versa. We've concentrated our (fairly limited) resources on spreading the word and looking after the site itself. Now we've reached something like a critical mass (from the point of view of advertisers) it's probably time to be a bit more proactive. In other words if any talented sales peeps would like to sell ads for mumsnet (on a commission basis ) speak now! Failing that I guess we'll buy ourselves an "art of selling book" and some briefcases and set off around the M25 .

Anyway, as ever thanks for your excellent thoughts and please do keep the ideas and opinions coming.

MNHQ

JustineMumsnet · 19/05/2005 13:05

Thanks Crunchie.
RE pop ups - our general rule is to say no to them. This one is very restricted though - one view per week and not here for long - so we thought it might be ok? It was discussed here this week - do add to that thread if you're unhappy. There's nothing to stop us taking it off if folks really object.

MNHQ

JustineMumsnet · 06/06/2005 17:28

Can we pick your collective minds again on the subject of Stem cell research companies and what you think about these guys advertising on mumsnet? If you have a view do let us know,
Cheers,
Team mumsnet

MNHQ

JustineMumsnet · 06/06/2005 21:28

Yes that's the sort of thing Ladymuck. We had a complaint when we had a banner from this type of company recently and wondered if this was a general view?

MNHQ

JustineMumsnet · 06/06/2005 21:31

Thanks Crunchie, whenever you can manage is fab.

MNHQ

JustineMumsnet · 06/06/2005 22:04

Sorry Ladymuck,
Must improve my reading skills... meant the former ie offering stem cell storage - not anything else.

MNHQ

JustineMumsnet · 08/06/2005 08:52

Thanks Ladymuck,
That's very helpful.

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