I clicked on it because I though, "Ooh, a chance to win a year's supply of nappies, awesome," only to be told that the URL could not be found and got re-directed to the Pampers home page, where I found no sign of a competition offering mothers the chance to win a year's supply of nappies.
They shouldn't advertise a competition that either doesn't exist, or - if it does - is so well-hidden that it's virtually impossible to find.