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Meet the Other Phone. Child-safe in minutes.
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Elmerchecks · 06/09/2023 21:14
I just wondered why such a seemingly friendly site needed to aim so many trackers at users?
LilyMumsnet · 08/09/2023 16:22
Hi there, thanks for the question.
Cookies and trackers are used are both for advertising, as well as for functionality of our website (such as logging in) and site analytics.
The advertising trackers/cookies are always encrypted signals which give advertisers the ability to show relevant ads based on your activity on mumsnet or other websites. Trackers include advertisers own signalling technology to understand user interaction with the ads or where this ad has appeared.
These are aggregated and anonymised. Just to put it into context Mumsnet has 148 cookies/trackers The Guardian has 178 Netmums 736 Daily Mail 1201
So we’re actually on the low side and they shouldn’t be causing connection issues. If you’re having particular problems with MN loading do drop us a line - we’d love to see if we can help.To control which partners track you and what they use your data for, you can select privacy settings at the bottom of the webpage but bear in mind that MN is ad-funded and that’s what keeps it free!
LilyMumsnet · 28/09/2023 09:29
Hi OP,
Thanks for sharing that with us. We've had a look and we aren't too sure how this tool calculates its tracking attempts (it could be based on page views over a certain period of time, for instance) - but we can confirm that we definitely have 148 partners on site.
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