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Original poster

Facebook recommending my thread to my sister

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Elisheva · 02/05/2023 08:40

My sister has never been on Mumsnet. Yesterday on Facebook my latest thread was recommended on her feed.
How has this happened? How has Mumsnet/Facebook made a link between me and her? It can’t be coincidence!

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MNHQ

HopeMumsnet · 02/05/2023 10:08

Hi there,
Thanks to everyone who has been explaining, it's much appreciated!
As they said, Elisheva, it's part coincidence, part FB targeting.
Here's what happened - the thread you started here has been promoted on Facebook through our Mumsnet FB page and then FB promotes content from sites you look at to your friends and family. We can completely understand how seeing your own thread being promoted to your sister might have given you a spook but there's nothing more sinister going on than Facebook's ads. Which, yes, to be fair, are a bit spooky...

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