Promoting mixed feeding for newborns? Paid advert? Against ASA rules?

[Ducksurprise]

www.mumsnet.com/articles/mixed-feeding

To start I have no concern how anyone feeds their baby, or for parents to talk about FF or combi feeding or doing anything that helps the slog of having a baby, and I've posted in site stuff not AIBU.

I would however be interested in how this article has been allowed to be published when it appears to go against UK regulations on the promotion of 'artificial breastmilk.' I appreciate I've probably missed the reason why it is allowed but I am interested in the reason. Thanks

Hi OP

Just to say we've read this and we're discussing it now. We'll be back when we have more information.

Thanks.

Hi @Ducksurprise

Thanks again for flagging this - we have updated our content page now: www.mumsnet.com/articles/mixed-feeding