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A bit of news from us (nothing bad, don’t worry)

1 reply

JustineMumsnet · 07/09/2021 09:22

Hi all,

Just a quick one to let you all know that Mumsnet has taken over the running of new mum meet-up app Mush.

Mush aims to connect mothers in real life around their location and child’s ages, and has been vocal about the need for tools to address the loneliness and isolation that new mothers can experience. It’s worked with the NHS and with the Duchess of Cambridge as part of her mental health work with the Royal Foundation, and it’s enabled three million friendships and 25,000 group meet-ups.

Mumsnet has always been about making parents' lives easier by allowing them to connect and share support, wisdom and friendship, and we think Mush is bang in line with that purpose, allowing new parents to find local friends at that point when you most need it - when you have a newborn.

We’re going to run the app as it is for now and just add some links to and from Mumsnet’s antenatal section, as we think it’s a super useful tool for our users

You can find out more about Mush here and download it as a free app if you fancy giving it a whirl. We’d love to know what you think of it if you can spare a mo to report back?

Thanks
Justine

JustineMumsnet · 08/09/2021 15:43

@littlemissbehave

How can you be so skint you ask members to pay for Mumsnet premium and then have even cash to by Mush?
Fair question. A few things to say here. 1. Our revenue took a big hit as a result of Covid when the ad market collapsed but it has recovered somewhat since then 2. We haven't disclosed the financials of this deal but suffice to say there wasn't a lot of cash outlay involved 3. We want members to join Premium not out of pity/duty but because it represents something of value to them - we haven't quite nailed that yet but we are working on improving the offer, I promise.
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