I’ve just been on a thread about a woman who’s husband has experimented with a man and an ad for a box has come up - what she going to do? Ask him to keep a lid on it? Put him in a box and dump him by the roadside?
I haven’t seen ad serving like this work unless you are a retailer with brand loyal and customers who purchase regularly (I’ve seen a lot of solutions!).
You’d be better off creating mumsnet recommends ads surely? People will be talking about their future purchases (this is real and valuable insight!!!)