I've noticed for the last couple of days that if there is a word in a post that is a brand (e.g. iPad) that it has been turned into a hyperlink.
For example, thread www.mumsnet.com/Talk/site_stuff/2854343-I-know-USER-names-are-annoying has 'iPad' in the OP, and if I hover over it I get ''Shopping Link added by SkimWords" displayed and it links to www.currys.co.uk/gbuk/apple-products-1462-commercial.html.
SO - is it you or is it me? Has my browser (Opera) gone doolally, or is this a new MN advertising thingy?