Hello
We've been contacted by a major utilities company asking Mumsnet to throw its weight behind a campaign it's running on the marketing of 'flushable' wet wipes and 'moist' toilet tissue.
The organisation that's contacted us says that 80% of all sewer blockages are the result of sewer misuse, and that 70% of these blockages are the result of wet wipes. They want manufacturers to stop being able to label wipes as being 'flushable'.
They are going to write to the Advertising Standards Authority complaining that consumers are being misled by the packaging and claims on many of these products. They say consumers are encouraged to believe that these products break down harmlessly when flushed - whereas in truth, they don't break down after flushing and can end up causing blocks, leaks and flooding.
We know from previous conversations about tampons and sanpro that MNers tend to be stalwart defenders of the public sewage system, so we said we'd ask you whether this was a campaign you'd like us to swing behind.
As ever, it would be great to hear what you think.
Thanks
MNHQ