If you have the misfortune to land on their redirection page something TERRIBLE happens.
Along with the usual apology that you've been directed to a page that no longer exists, they have a pithy messages that states
You found it! We've been looking for that biscuit everywhere ...
And then next to it, next to it
A picture of a partially eaten
JAFFA CAKE 
Honestly, seriously? Do you know nothing?
It's a cake! Cake. Not biscuit. It's a cake.
How could you?
I am clearly so NBU it hurts. I DEMAND a picture of a Jammy Dodger with haste.