what's that 'Cute Kid competition, win a 25 thousand dollar college fund' advert all about?

[Gerrof]

Seems a very strange thing to have on here.

Hi Gerrof - where did you see this one?

On the mobile site right at the top above the mumsnet logo.

It's a bit odd, not just for the child modelly type ewww-ness (which is just my opinion anyway) but the fact it's american as well with the prize in usd.

Thanks - we'll look into it!