I have to talk to some marketing bods tomorrow most of whom make products for children. It's not the peer to peer debate - ie kids marketing to kids - this is marketing aimed at parents but advertising kids' products. One of the questions they want me to address is whether the media can affect parents' judgement ie has an ad or campaign ever changed your mind or behaviour.
Also do you think dads respond differently to mums to marketing.
Any thoughts you might have in the next hour or so (should have written this weeks ago of course) would be most welcome.