I've recently seen TV adverts for Fairy Max Power washing up liquid and the claim, also stated on the front of the bottle, is "4 x less scrubbing". Maybe I'm just being dense but I cannot for the life of me work this out.
So say, for example, I normally spend ten minutes scrubbing a baking tray, what is four times less than this? How much time do Fairy reckon I will save by using this product?