Driving me nuts trying to remember, these came recommended to be as they can be washed
They are lunch bags where the top folds down and holds into place with velcro, which can be embroidered with the name of the child (or adult I imagine).
I think they do school bags too
I think they are an american company but now have a uk site
All I can recall was it was North something
I did think it was North Land but that doesn't seem to give me anything in Google.
Anyone know (bit vague I know!!)