Thanks for responses everyone 
I keep looking around, wondering if I know what I'll miss or if I should embrace the change and be positive
Didiusfalco, I'm so with you on the questioning rural dream and I think this, transportation, is my major stumbling block. I've got so much on my doorstep that I can access. It will be hard to always have to drive everywhere where I want to go
Duckstar It'll be a secondary state, but the sizes look small, I don't know if that helps in settling kids in or limits options. DD has been more upbeat about going, her present school has not worked out as we hoped
DH has transferable jobs (education), me a niche area of an old industry. I'm learning new digital skills at the moment with an idea of running own business but this will not be great for making friends and getting to know people, feels a bit isolating
STGD honesty appreciated, always! I will check out the places mentioned. I know Ludlow a bit, and Clun too but visiting for the weekend is different barrel of fish to living there. Am worried about being an outsider for next 30 years!
Dothbutter Wem is a good idea. We want to be around for inlaws, but not in back pocket iykwim
Is it generally quite friendly area for incomers would you guys say?
Random I have this thought often but DD's education is the most important for us just now and it's not happening her, her school is crumbling and local options are pretty dire too.
WildRunner market towns, will look at these and nearby schools. Railway station is a good idea too.
Lots of food for thought here.
We have failing inner city school, ageing inlaws (with us as nearest relatives), possibly being able to move to low/no mortgage, all this forms part of our equation.
DH is approaching potential employers, if he can find something then it does become an actual possibility...crikey!