My friend has a quite noticeable hearing loss, and has done for years and years (possibly always). It quite clearly impacts her life, she gave up working a long time ago, and she won't go out with groups of people etc. She told me recently that she'd been referred to an audiologist who recommended hearing aids. She was horrified at this, and won't consider it.
I find it rather hurtful, since I have worn hearing aids for 40 years (since I was a toddler). My friend is well aware of that - we have been friends since the age of 8.
Obviously I didn't say so to her, but it really makes me question how she values me, if my hearing aids are such a dreadful thing that she wouldn't consider them for herself.