Is Farrow and Ball paint good?

[Beth8ny]

I'm hoping to use F&B paint emulsion in my large-ish living room for the first time but I've heard some really bad things about it. Is it really as horrible to use as people say it is (milky, runny, needs 5 coats)?

I'll be decorating with it myself, painting it onto plain wallpaper but haven't chosen the colours yet. Hoping to get away without a primer. Any advice?

I’ve used Next paint in the past , it was lovely to use and hard wearing/ wipeable.

When DH uses trade paint he will slightly water it down.