Benchmarx or Wickes? Branded or own brand appliances?

[hlc123]

Hi, I don't post very often but looking for advice/experiences.
We are looking to get a new kitchen and are happy with both of the quotes which are coming in at similar prices. However, Wickes have quoted for electrolux washing machine, electrolux tower oven, electrolux induction hob, electrolux chimney hood and Zanussi Fridge Freezer; and Benchmarx have quoted for their own brand (Neue) appliances.
Also, Benchmarx cabinets come pre assembled and although this wouldn't save us much money as the kitchen fitter charges £4 per cabinet to assemble, it would save some time as he is estimating 3-4 weeks to complete the kitchen (it's a big job).
Does anyone have any experience of Neue appliances? Which would you go for?

Just to add, the Wickes appliances are coming in more expensive by over £1000, and the Benchmarx cabinets are more expensive by over £1000

Neue are made by Electrolux. There may be differences in spec I guess, but same factories.

Thanks for the replies

The own-brand is overpriced rubbish. It is used as a ploy so they can give you a discount off the list price to make you think you are getting a bargain.