Where to place tv in west facing room?

[kali43]

been given conflicting information so wondered if any of you have come across this yourselves? It will be facing due West with big windows and will be out main TV area. Thanks

Don't put it where the sun shines on the wall, at a time of day /early evening, when you want to watch tv

which is exactly where dh and the architect are saying it should go and that it isn't an issue with new tv's. do you have direct experience with this wookieswife