I wish I hadn't seen that! I love it! I'm soon to place an order for some inframe wood cupboards that are properly made with nice oak interiors. I don't have a massive budget (holiday/future home) and want a stone worktop so the units have to be reasonable (Howdens seemed really cheap finish to me).
The one you link to seems to be MDF? We currently have an MDF kitchen made by our last builder. It was sprayed and has lasted very well for 8 years - good drawer supports is key. But the edges have chipped and due to the smooth paint finish it is very difficult to touch up without noticing.
So much of it is down to the arrangement I think. Often these pictures look great eg beacuse they have the space to have the freestanding wooden sideboard alongside the other stuff. But if your layout doesn't allow for similar placing you wont get the same contrast.
I love the dark grey walls. We'll have dark oak floor so I'm thinking light painted cupboards and quartz top and then dark walls and island in completely different, more zingy colour.