I’m after some honest feedback rather than trying to sell anything.
I’m considering setting up a private school admissions advisory service focused on the independent 11+ process, and I’d love to know whether this is something parents would actually pay for or find useful.
By way of background, I worked at senior leadership level at one of the UK’s most selective independent girls’ schools (in Hammersmith), so I’ve spent years working closely with admissions and understand how the process works from the school’s side. I’ve also recently been through the 11+ journey with my own two children, so I’ve seen it from the parent perspective too.
Over the years I’ve found myself constantly advising friends, colleagues and other parents on things like:
• Which schools are likely to be the best fit for a particular child based not just on academics but interests and personalities
• How CAT4 scores, school reports and standardised scores are viewed in practice.
• Whether a child is realistically competitive for different schools.
• Building a sensible shortlist rather than applying everywhere.
• Interview preparation and what schools are actually looking for.
• Scholarships and bursaries.
• Timelines and strategy.
It strikes me that there’s a lot of information online, but much of it is contradictory or based on hearsay. I wonder whether there’s a gap for practical, personalised advice from someone who’s seen the process from the inside.
I’m imagining different levels of support - perhaps anything from a one-hour consultation to ongoing support throughout the whole admissions process.
So my questions are:
• Is this something you would ever have paid for when going through the 11+?
• If so, what would you actually want help with?
• What would put you off?
• What do you think would be a reasonable price point for different levels of support?
Please be honest! If you think it’s a terrible idea or a complete non starter I’d rather know!